TALLAHASSEE — Moms, law-enforcement officers and veterans are part of a new $5 million statewide ad campaign supporting a proposed constitutional amendment that would allow recreational use of marijuana in Florida.

Four ads will run on broadcast, cable, streaming, radio and digital platforms, according to the Smart & Safe Florida political committee, which has led efforts to pass what will appear as Amendment 3 on the November ballot.

The ads say that regulated recreational marijuana is a better alternative to cannabis products sold on the black market.

“Marijuana is already in Florida,” one ad states. “Amendment 3 takes it off the streets.”

The Florida Supreme Court on April 1 approved allowing the proposed constitutional amendment to go before voters. Trulieve, the state’s largest medical-marijuana company, had contributed nearly $50 million to the effort as of March 31, according to the latest campaign-finance reports posted on the state Division of Elections website.

Other Florida medical-marijuana companies also have started supporting the proposal. In March, Verano Holdings Corp., which operates as MÜV in Florida, contributed a total of $2.225 million, Curaleaf Inc. contributed $2 million, AYR Wellness Inc. and Green Thumb Industries each contributed $500,000, and Cresco Labs contributed $400,000.

As of March 31, the political committee had raised nearly $55 million since the launch of the campaign in 2022 and had spent $40.6 million. Florida voters in 2016 approved a constitutional amendment that broadly allowed medical marijuana.

Changes to the state Constitution require 60% approval from voters to pass.