— June 16, 2025 —

References: prnewswire

Snoop Dogg has expanded his influence in both music and cannabis culture with the launch of TryDeathRow.com, a new e-commerce platform offering hemp-derived products under the Death Row Records brand.

Having coincided with Father’s Day, the site’s launch introduces a promotional campaign featuring buy-one-get-one-free deals and free shipping on orders exceeding $100. The platform showcases a selection of rigorously tested CBD and Delta-9 THC products, including flower, edibles, and beverages. All of the featured products have been personally approved by Snoop to ensure quality and authenticity.

TryDeathRow.com follows Snoop’s 2022 acquisition of Death Row Records. The celebrity’s vision for the brand aims to bridge the gap between the label’s hip-hop legacy and modern cannabis lifestyle. The merger of music history with cannabis retail creates a unique shopping experience, differentiating it from conventional dispensaries.

Image Credit: TryDeathRow

Trend Themes

1. Celebrity-endorsed Cannabis Products – The involvement of celebrities like Snoop Dogg in launching hemp-derived e-commerce platforms highlights the growing trend of leveraging celebrity influence to boost product appeal and authenticity.

2. Holistic Cannabis Shopping Experiences – Combining music history with cannabis retail, as seen with TryDeathRow.com, showcases a trend towards creating immersive and unique shopping experiences that blend culture and commerce.

3. Personalized E-commerce Campaigns – Snoop Dogg’s personalized approval of products on TryDeathRow.com underscores a trend towards highly curated and quality-assured online marketplaces that differentiate through personal branding.

Industry Implications

1. Cannabis E-commerce – The launch of platforms like TryDeathRow.com points to cannabis e-commerce as a burgeoning industry that combines online retail with lifestyle branding.

2. Celebrity Branding – The use of celebrity personas to launch and endorse products, as demonstrated by Snoop Dogg, emphasizes the dynamic nature of celebrity branding in enhancing market differentiation.

3. Cannabis-infused Consumables – The inclusion of hemp-derived edibles and beverages on TryDeathRow.com highlights the expanding industry for cannabis-infused consumables that cater to diverse consumer preferences.

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