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Louisville, KY — The sales of hemp beverages by the drink in bars and restaurants will become illegal on June 1, by order of Senate Bill 202, passed by the Kentucky General Assembly during the 2025 legislative session. The founders of Cornbread Hemp, a national leader in consumer hemp products including THC seltzers, are hosting a “Countdown to Prohibition” event to bring attention to the new law on Friday.
“We regret that legislative leaders have taken away a legal, safe, non-alcoholic alternative from adults who simply want to drink less alcohol,” said Eric Zipperle, CEO and co-founder of Cornbread Hemp. “But until our beverages become illegal on June 1, we want to celebrate one last happy hour with our friends at Hauck’s.”
Although the consumption of hemp beverages will now be treated as contraband in restaurants and bars, advocates for these products were able to secure a carve-out in SB202 for sales at festivals and fairs for the remainder of the year. This carve-out expires on January 1. In the meantime, Cornbread Hemp will remain a title sponsor of Waterfront Wednesday, Abbey Road on the River, and other events in the Louisville area and across Kentucky.
“Cornbread Hemp is interested in sponsoring events for the remainder of this year that secure temporary event licenses from the ABC,” said co-founder Jim Higdon. “If you’re a festival organizer, please reach out. But if you want any hemp product at an event next year, you need to talk to legislators today.”
To mark the solemn occasion of the onset of hemp beverage by-the-drink prohibition, Cornbread Hemp is inviting media and friends of the brand to Hauck’s Corner at 1000 Goss Ave in Louisville on Friday at 5:00 pm to raise one last Cornbread before prohibition of by-the-drink sales begins.
Despite this on-premise prohibition, Cornbread Hemp THC Seltzers will remain legal to purchase in package liquor retail locations across Kentucky and online at cornbreadhemp.com. For folks who might be confused by this new law, Cornbread Hemp has made this short video to help explain it.
For more information, contact Cornbread Hemp at cornbread@rlmpr.com.
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About Cornbread Hemp
Founded in Kentucky, Cornbread Hemp produces USDA organic, full-spectrum hemp products and THC seltzers that honor the Bluegrass State’s rich agricultural legacy. Committed to quality, transparency, and social responsibility, Cornbread is proud to be Kentucky’s leader in this emerging category.
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