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The cannabis retailer The Travel Agency has officially opened a new location in Soho.
Located at 598 Broadway, this is The Travel Agency’s fourth location, with storefronts also in Union Square (835 Broadway), Downtown Brooklyn (122 Flatbush Ave.), and Fifth Avenue (587 Fifth Ave.).
Like at the other The Travel Agency storefronts, customers can expect to find the same premium experience with a a curated selection of the highest-quality cannabis products from top local and national brands and highly qualified budtenders to help you navigate the buying process.
Since the brand first opened its doors in February 2023, The Travel Agency’s dispensaries have prided themselves on setting a new standard for cannabis retail, incorporating design innovation, cultural relevance, and community empowerment to the in-store experience while. The new Soho store elevates the cannabis retail experience by blending sculptural art, visionary architecture, and functional cannabis pieces into the establishment.
The Travel Agency Soho boasts a sleek design.Photo courtesy of The Travel AgencyPhoto courtesy of The Travel Agency
The space was designed in collaboration by Leong Leong Architecture, which brought a minimalist-futurist design ethos to SoHo with a “space” concept to the store; Big Heavy Studios, who added custom fabrication elements and positioned annabis as an integral part of cultural and artistic expression; and BREAKFAST, which incorporated a kinetic art installation by Andrew Zolty. The Travel Agency Soho will also feature a curated Bong Gallery that showcases functional cannabis art created by artists Serena Confalonieri and Juan Manuel Carmona.
“As part of our mission to create retail experiences worth sightseeing, The Travel Agency has expanded to SoHo, one of New York’s most iconic cultural destinations. Long associated with boundary-pushing artists like Keith Haring and Jean-Michel Basquiat, the neighborhood’s creative legacy serves as key inspiration for the brand’s newest location,” said Arana Hankin-Biggers, President & Co-Founder, The Travel Agency. “The SoHo store is The Travel Agency’s most art-forward space to date, featuring custom installations and original art works that explore the intersection of cannabis and creativity. With this opening, The Travel Agency proudly continues the tradition of art, culture, and innovation that defines this neighborhood.”
The artistic side of the new Travel Agency store in Soho.Photo courtesy of The Travel AgencyThe Bong GalleryPhoto courtesy of The Travel Agency
“The Travel Agency’s flagship in SoHo draws from the legacy of downtown Manhattan’s experimental art spaces— environments where lines between culture and commerce and art and everyday life have often blurred. Today, retail experience is more than a transaction but an intersection of hospitality, culture, and curation,” said Leong Leong. “Evolving the design language for this SoHo location, we developed a luminous, arcing ceiling that sweeps across the space, casting a soft glow over a constellation of curated vitrines. It’s part exhibition display and part travel lounge.”
The new Soho store operates under New York’s SEE (Social and Economic Equity) program, and like Its sister stores, aims to advance the brand’s mission to reinvesting in the community and supporting social equity initiatives.
For more information about The Travel Agency, visit thetravelagency.co.
“}]] The cannabis retailer The Travel Agency has officially opened a new location in Soho. Read More
