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Nelson gives a portion of the sales to American farmers via his Farm Aid Foundation
When you think of the legendary Willie Nelson, the first thoughts that pop up are usually his trademark braids and bandana, a stellar seven-decades-long musical career, Farm Aid and his support of the American farmer, and, of course, his love of marijuana.
Nelson has been turning that lifelong love and advocacy of cannabis into quite the business, as an early pioneer in the industry with his nationally distributed Willie’s Reserve and Willie’s Remedy brands. And now the iconic singer/songwriter, and cannabis entrepreneur, has launched a new offering, Willie’s Remedy+, the first product in a new line of hemp derived THC-infused drinks. The new product launch sold out of its first run in less than a month this March. The drink provides a hemp based alcohol alternative that comes with low calories, low sugar content, a quick onset time (usually under 15 minutes), a user-friendly lasting time (averaging 1-1.5 hours), and avoids the hangover that can come with alcohol consumption.
Willie’s Remedy+ is specially crafted to be the ultimate alcohol alternative, providing everything people enjoy about drinking — that euphoric, fun, uplifting social buzz, but with none of the negative side effects. With a subtle lemon-lime and passionfruit taste, Willie’s Remedy+ includes 5 mg of hemp derived THC, 2 mg CBD, 2 mg CBG, and 200 mg L-Theanine per 1.5 oz shot to create a feeling of calm, clarity, euphoria, and relaxation. With its modern mixology, Willie’s Remedy+ is not that feared edible you ate too much of in college.
To make it a great summer mocktail, the company’s mixologist suggests a few pairing options, such as sparkling water with a splash of fresh lime, flavored sodas such as pineapple, mango, and passionfruit, or coconut water with a slice of citrus. The product is also vegan, gluten-free, and keto-friendly.
Nelson’s been a dedicated advocate for the mental and physical health benefits of marijuana. “The biggest killer on the planet is stress, and I still think the best medicine is and always has been cannabis,” explains the 12-time Grammy Award-winning artist, who co-authored a cookbook with his wife, Willie and Annie Nelson’s Cannabis Cookbook: Mouthwatering Recipes and the High-Flying Stories Behind Them, last November. “I gave up drinking alcohol and smoking tobacco a long, long time ago and switched to cannabis. I think hemp should be recognized for what it is, as a remedy–an herb that grows in the ground. If you need it, use it. More and more people are finding out the benefits, and the more they delve into it and research it, the more they realize, ‘Hey, wait a minute, we should give this another look.’ I’m excited to share my remedy with the world!”
Nelson also continues his longtime support for farmers by proudly sourcing the finest natural ingredients grown in the USA by American hemp farmers and giving back 1% of all sales directly to those farmers through Nelson’s own Farm Aid Foundation.
This summer, the brand will roll out more ready-to-drink hemp derived THC-infused seltzers along with line extensions at both 5mg and 10mg. Both the hemp derived THC-infused social tonics in 750 ml bottles and the hemp derived THC-infused seltzers in 12 oz four-packs will be available via wholesale and retail distribution across a handful of southern states this spring, including Texas, Tennessee, Georgia, Alabama, North Carolina, Wisconsin, and Florida.
Willie’s Remedy+ comes to life through a partnership between Long Play, Inc. and JuneShine Brands, which are providing a set of services, including distribution, sales, operations, and marketing to fuel the brand’s growth and innovation. It joins Willie Nelson’s other cannabis brands currently sold nationwide, including his iconic Willie’s Reserve and Willie’s Remedy marijuana and CBD brands, which are consumer favorites with over $400 million in products sold nationally.
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